Advanced Audience Analysis (AAA)
A more robust way to understand your target audience, combining social data, traditional data and other available sources to create actionable segments that can be targeted through paid, owned and earned channels.
Audience Value Exchange (AVE)
The creation of the AVE combines core brand objectives along with understand real consumer behaviors and insights to create a true and compelling reason why real customers will interact with a brand across all channels.
Audience Relationship Communications (ARC)
ARC takes the understanding from AAA and the the creative insight from AVE to build more targeted communications, reallocating budget against the most efficient and responsive messaging and segments.
Measurement Frameworks
Auditing existing measurement systems and implementing digital and business measurement frameworks to surface the metrics that help organizations make decisions.
Measurement Dashboard
Sourcing and implementing the appropriate technology solution to operationalize and socialize data around the organization, empowering all levels of the organization in the decision-making process.
Reporting & Analytics
Managing the ongoing understanding of marketing performance and key drivers of success, as well as bespoke analysis to answer key hypothesis that arise from inquisitive minds.
Education & Understanding
Working with organizations to help educate on the various technology tools and platforms available and the real-world applications of them. Basically, cutting through the sales jargon and explaining things in plain english.
Technology Audits
Helping organizations understand the technology needs based on key stakeholders inputs and interviews. Recommending the appropriate technology infrastructure based on the requirements of the organization.
Implementation Plans
The technology implementation plan: negotiating with the technology vendors, technology integration, organizational change management and tool on-boarding and training.