I am a builder.

I build companies, products and campaigns, taking ideas from concepts to commercialization.

Ideas to action

I help take an idea and turn it into reality. Building the financial models and launch plans for the creation of new lines of business or start-ups.

Operational models

I build teams and departments. I structure organizations to best suit the talent it has and the talent it should have against the goals it needs to achieve.

building brands and business

I build brand strategies that build businesses, focusing on the product experience that will drive the most compelling prospect and customer interactions.

B2b, B2C, Yep.

I’ve managed the scaling self-serve performance acquisition of customers and the nuances of B2B sales funnels, complete with real ABM orchestration.

Marketing TEchnology

There are lots of tools and configurations required today. From attribution, to CRMs, to CDPs, to ESPs, to L2As to ABMs. I’ve worked with lots of them and can work on getting the ABCs of best stacks in place (see what I did there, clever).

Customer lifecycles

I build the customer journeys, understanding segment pain points and purchase drivers to inform onboarding, engagement, migration and retention. And use the power of data science to build models for the optimal treatment of customers.