Paul Cowan, CMO of FreshBooks on how they doubled their organic reach and increased sales after firing their agency: Marketing Scoop Podcast by SEMrush Today we are spotlighting Paul Cowan, CMO of FreshBooks. FreshBooks is the best cloud-based small business accounting software having served over 24 million people.
Key Topics Discussed: - How to build an effective internal SEO team - How long it takes to see results in increased site traffic - How to create a community for customers