I chatted with Kieran about my experience at FreshBooks over the past 16 months and the things I’ve done to help drive growth.
By listening to this show, you'll learn:
How to think about building a 12 to 18-month plan as a new CMO of a fast-growth company.
Understand how to test brand messaging by focusing on specific cities
What channels to prioritize for growth
With the cost to acquire a customer increasing across all marketing channels, what it means for the future of marketing.